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Social Media Manager - Germany\French\India\UK

Shanghai China

Job description:

Our ideal candidate is passionate about social media and is eager to expand their knowledge and limits online, making brand presence more prominent. As the Social Media Manager, you will be in charge of all things digital on our Marketing team. You will be managing the content strategy of all of our social media, email and blog entries. Our ideal candidate exemplifies confidence in social media tools and has the ability to work independently on multiple projects at a time. You will be partnering closely with the marketing team and given projects that you would be expected to run with-working autonomously-but with some guidance.
You will assist with writing unique and on point copy for new collections, developing the voice of the brand with each press release, email, and digital ad. You will be in charge of the marketing calendars and analytical reporting. You will be expected to bring some knowledge of social media reporting, Google analytics and general metric reporting to the team and be able to fire up and dive-in right away.


Key Duties:

• Manage all of YI Technology’s corporate social media accounts, including posting content, responding to comments, keeping accounts up-to-date and growing audiences.
• Working with the sales and marketing team to create social media new product launch plans and then executing these plans.
• Monitor brand, competitor and industry keywords and coordinate responses to key posts.
• Draft, edit and publish social media content daily in coordination with business unit and partner marketers. Create and maintain weekly social editorial calendars.
• Develop and execute social media promotion for marketing campaigns, including events, integrated digital marketing campaigns, partner marketing and PR efforts.
• Create, edit and promote of blog content about relevant news, Yi Technology’s products, events, partners and customers.
• Use Google Analytics and other third party tools to analyze and understand social marketing results & effectiveness, including creating ad hoc and recurring reports for key stakeholders.
• Manage and moderate Yi Technology’s online communities, including coordinating responses to questions, enforcing guidelines and reporting on community growth.
• Manage partner and employee social media advocacy platform, including approving and coordinating posts, helping to onboard new users, and refreshing content categories.
• Execute and optimize paid advertising campaigns on Facebook, Twitter, LinkedIn and other social networks.


Required Qualifications:

• 3+ years of social media marketing, with 1+ years in a leadership or strategic role
• Experience creating and executing successful social media campaigns
• Passion for (and deep knowledge of) trends in mobile and web technology and culture
• Ability to thrive in a team-based, fast-paced environment.
• Strong writing skills -- impeccable grammar, and a confident voice.
• Ability to work individually on a project or in a team environment, and handle multiple projects simultaneously while meeting deadlines


Preferred Qualifications:

• BA or BS Degree in Marketing, Public Relations, Communications or related field. An MBA is a plus
• Understanding of international marketing nuances and ability to work across countries


Discover the innovation of YI

Social Media Manager - Germany\French\India\UK

Shanghai China

Job description:

Our ideal candidate is passionate about social media and is eager to expand their knowledge and limits online, making brand presence more prominent. As the Social Media Manager, you will be in charge of all things digital on our Marketing team. You will be managing the content strategy of all of our social media, email and blog entries. Our ideal candidate exemplifies confidence in social media tools and has the ability to work independently on multiple projects at a time. You will be partnering closely with the marketing team and given projects that you would be expected to run with-working autonomously-but with some guidance.
You will assist with writing unique and on point copy for new collections, developing the voice of the brand with each press release, email, and digital ad. You will be in charge of the marketing calendars and analytical reporting. You will be expected to bring some knowledge of social media reporting, Google analytics and general metric reporting to the team and be able to fire up and dive-in right away.


Key Duties:

• Manage all of YI Technology’s corporate social media accounts, including posting content, responding to comments, keeping accounts up-to-date and growing audiences.
• Working with the sales and marketing team to create social media new product launch plans and then executing these plans.
• Monitor brand, competitor and industry keywords and coordinate responses to key posts.
• Draft, edit and publish social media content daily in coordination with business unit and partner marketers. Create and maintain weekly social editorial calendars.
• Develop and execute social media promotion for marketing campaigns, including events, integrated digital marketing campaigns, partner marketing and PR efforts.
• Create, edit and promote of blog content about relevant news, Yi Technology’s products, events, partners and customers.
• Use Google Analytics and other third party tools to analyze and understand social marketing results & effectiveness, including creating ad hoc and recurring reports for key stakeholders.
• Manage and moderate Yi Technology’s online communities, including coordinating responses to questions, enforcing guidelines and reporting on community growth.
• Manage partner and employee social media advocacy platform, including approving and coordinating posts, helping to onboard new users, and refreshing content categories.
• Execute and optimize paid advertising campaigns on Facebook, Twitter, LinkedIn and other social networks.


Required Qualifications:

• 3+ years of social media marketing, with 1+ years in a leadership or strategic role
• Experience creating and executing successful social media campaigns
• Passion for (and deep knowledge of) trends in mobile and web technology and culture
• Ability to thrive in a team-based, fast-paced environment.
• Strong writing skills -- impeccable grammar, and a confident voice.
• Ability to work individually on a project or in a team environment, and handle multiple projects simultaneously while meeting deadlines


Preferred Qualifications:

• BA or BS Degree in Marketing, Public Relations, Communications or related field. An MBA is a plus
• Understanding of international marketing nuances and ability to work across countries



 
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