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Social Media Marketing Manager

Palo Alto & Berlin

Job Description:

In this role you will build and execute plans to attract, engage, and amplify YI users across global social platforms. Success in this role requires strategic thinking in the social space, both paid and organic, and building ambitious plans and goals executed daily at the highest level. You will need to understand YI growth strategy, and identify why, where, when, and how to engage customers in social media through content, features, integrations, partnerships, and products. You will build and execute campaigns to deliver these and quantify business results with data-driven analyses. You will need to be entrepreneurial and roll up your sleeves. Overall, you will be challenged to push boundaries and propose and execute new ideas.

Key Responsibilities:

• Lead digital strategy, planning, content creation, execution, and optimization for YI’s social media channels

• Drive awareness, advocacy, marketing, and storytelling and campaigns to engage both current and prospective users

• Build and execute paid and organic social media marketing campaigns across social platforms

• Build social influencer marketing campaigns, including community

• Analyze social activities and their impact on business results

• Define and track KPIs for our social media content strategy, as well as benchmark competitors, tying key social metrics back to core business objectives

• Coordinate, collaborate, and build relationships with other members of the marketing team to create a cohesive marketing program

• Be innovative and willing to be scrappy, creative, and unconventional

Key Qualifications:

• 3+ years of demonstrated and progressive success, with substantial experience in social media for a consumer brand

• 2+ years of paid social media experience

• Familiarity with paid and organic tactics on Facebook, Twitter, Instagram, Snapchat, Tumblr, Pinterest, YouTube, etc.

• Active personal profiles on Twitter, Instagram, Facebook, and other platforms and a passion for the social sphere

• Demonstrated ability to build, execute, and scale cross-functional marketing programs

• Have a test-and-learn mindset, with the DNA of rapid experimentation

• Excellent oral and written communication skills and an ability to influence others

• Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs

• A self-starting attitude—ready to seize opportunities to make an impact without needing to be told what to do

location:

> Palo Alto & Berlin

hr@yitechnology.com
Discover the innovation of YI

Social Media Marketing Manager

Palo Alto & Berlin

Job Description:

In this role you will build and execute plans to attract, engage, and amplify YI users across global social platforms. Success in this role requires strategic thinking in the social space, both paid and organic, and building ambitious plans and goals executed daily at the highest level. You will need to understand YI growth strategy, and identify why, where, when, and how to engage customers in social media through content, features, integrations, partnerships, and products. You will build and execute campaigns to deliver these and quantify business results with data-driven analyses. You will need to be entrepreneurial and roll up your sleeves. Overall, you will be challenged to push boundaries and propose and execute new ideas.

Key Responsibilities:

• Lead digital strategy, planning, content creation, execution, and optimization for YI’s social media channels

• Drive awareness, advocacy, marketing, and storytelling and campaigns to engage both current and prospective users

• Build and execute paid and organic social media marketing campaigns across social platforms

• Build social influencer marketing campaigns, including community

• Analyze social activities and their impact on business results

• Define and track KPIs for our social media content strategy, as well as benchmark competitors, tying key social metrics back to core business objectives

• Coordinate, collaborate, and build relationships with other members of the marketing team to create a cohesive marketing program

• Be innovative and willing to be scrappy, creative, and unconventional

Key Qualifications:

• 3+ years of demonstrated and progressive success, with substantial experience in social media for a consumer brand

• 2+ years of paid social media experience

• Familiarity with paid and organic tactics on Facebook, Twitter, Instagram, Snapchat, Tumblr, Pinterest, YouTube, etc.

• Active personal profiles on Twitter, Instagram, Facebook, and other platforms and a passion for the social sphere

• Demonstrated ability to build, execute, and scale cross-functional marketing programs

• Have a test-and-learn mindset, with the DNA of rapid experimentation

• Excellent oral and written communication skills and an ability to influence others

• Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs

• A self-starting attitude—ready to seize opportunities to make an impact without needing to be told what to do

location:

> Palo Alto & Berlin

hr@yitechnology.com

 
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