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Marketing Director

Palo Alto

Job Description:

YI Technology is looking for an experienced marketing leader and storyteller to establish and grow the company’s brand in the United States. Reporting directly to the CEO, the Head of Marketing, U.S. will work cross-functionally with our global team to drive the growth of the business through a range of strategies and tactics. We’re looking for a creative thinker that can step back and think big, but can also dig in and execute effectively.

Responsibilities:

> Set the marketing vision for the company and craft innovative marketing plans specific to the U.S. market

> Hire and coach new employees

> Be a key player on the executive team, assisting with company-level strategy

> Connect, grow, and empower a community of Yi Technology’s +1M content creators

> Create, deliver, and measure marketing programs to drive awareness and grow revenue, and help navigate product/market fit

> Manage new product launches and communications

Required Skills:

> Minimum 5 years’ experience in marketing, with at least 3 years in a marketing leadership role

> Consumer marketing experience required, and strong expertise at social media platforms

> Broad knowledge of marketing, including product marketing, demand generation and marketing communications, social media engagement;

> Ability to balance strategic thinking with execution, and comfortable using data to help inform and support decisions

> Strong leadership skills, including vision-setting, coaching, team building, empowerment and cross-functional leadership

> Able to work and coordinate with a global team

location:

> Palo Alto

YI Technology Benefits:

> 401k

> Stock options

> Competitive salary

> Health benefits

hr@yitechnology.com
Discover the innovation of YI

Marketing Director

Palo Alto

Job Description:

YI Technology is looking for an experienced marketing leader and storyteller to establish and grow the company’s brand in the United States. Reporting directly to the CEO, the Head of Marketing, U.S. will work cross-functionally with our global team to drive the growth of the business through a range of strategies and tactics. We’re looking for a creative thinker that can step back and think big, but can also dig in and execute effectively.

Responsibilities:

> Set the marketing vision for the company and craft innovative marketing plans specific to the U.S. market

> Hire and coach new employees

> Be a key player on the executive team, assisting with company-level strategy

> Connect, grow, and empower a community of Yi Technology’s +1M content creators

> Create, deliver, and measure marketing programs to drive awareness and grow revenue, and help navigate product/market fit

> Manage new product launches and communications

Required Skills:

> Minimum 5 years’ experience in marketing, with at least 3 years in a marketing leadership role

> Consumer marketing experience required, and strong expertise at social media platforms

> Broad knowledge of marketing, including product marketing, demand generation and marketing communications, social media engagement;

> Ability to balance strategic thinking with execution, and comfortable using data to help inform and support decisions

> Strong leadership skills, including vision-setting, coaching, team building, empowerment and cross-functional leadership

> Able to work and coordinate with a global team

location:

> Palo Alto

YI Technology Benefits:

> 401k

> Stock options

> Competitive salary

> Health benefits

hr@yitechnology.com

 
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